How To Make All Your Ideas Work

A Mission Is Different From A Product

Hello friends, and welcome to Day One.

I will be sharing a lot of profitable resources this year.

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Three years ago.

I got an idea for an amazing platform that would enable me to distribute any kind of product or service that I wanted to promote.

It was to be done in partnership with other creators and everything about the idea looked amazing.

But before I continue,

Let me tell you why I was able to have this idea in the first place.

In 2019, I created a course on WhatsApp Monetization.

I had built a strong personal brand using WhatsApp and had earned significant income from it.

I started teaching people how to do the same through my course.

I paired the course with a 750K Income challenge where I challenged my students to keep implementing what I taught them until they could make #750,000(Naira) in one month.

Several of the challenge participants were able to achieve this after a while.

So after doing this for years, the idea for the platform dropped in my heart.

I have not just trained other creators that I can onboard on the platform.

I had a system to train more people and onboard them, creating a network of influencers who had thousands of people viewing their content daily.

We could monetize this network in so many ways.

So you can see how what I built for the four years before 2022 birthed the idea.

However, there was a challenge with building the platform.

I had my hands already full with other projects.

No matter how hard I tried, I could not figure out how to balance the product with what I was building.

So I shelved the idea and moved on.

But the idea won’t leave me alone, it kept coming back in different skins and formats.

It haunted me all through 2023 and I added it to my roadmap.

But by the end of 2023, I canceled plans to work on it again.

There was not just enough time for it.

Last week I wrote an article on managing ideas.

It was the best thing that I have ever written so far

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The Ultimate Guide To Managing Your Ideas

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I tore down everything about managing ideas in the guide,

In that state of being intentional about ideas, the idea for the platform came back to me.

Then it hit me,

The idea was a big one, but it was still a product, not a mission.

There was a huge room for it in what I am building currently, I just had to change my mindset towards it.

Let me explain what I mean by product, not mission.

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Mission Vs Product

Stripe is one of the companies that inspire me the most.

Their Mission is clear

Building Financial infrastructure for the internet

They first built a software that businesses could use to accept payments online

But they have gone on to build more things to help them achieve that Mission.

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In addition to payments.

They have built products that have helped businesses automate revenue and embed bank-like services on their products.

Stripe currently has 23 products and they are still building.

The beautiful thing was that none of these products were built because they sounded good to their ears.

The ideas came as they served their customers.

And the guys at Stripe were smart enough to know that those ideas were not a distraction but more ways to achieve their Mission.

Last year, Stripe helped businesses process over $1 Trillion worth of sales.

But they didn’t build all these 23 products at once.

Stripe has been in operation for over 14 years.

And built more products as their distribution channels (businesses) grew in number.

Getting this insight radically changed how I saw all the ideas I had.

This is my Mission

Elevating personal and business brands using systems,content and community

That means anything that helps me achieve this is valid and should be built.

So I went back to that idea and stripped it down to the bare minimum.

It was a system that would use content and community to distribute products.

And it will be using the BOPA method.

BOPA means ; Borrowing Other People’s Audience

But like Stripe, I needed a first product to power my mission.

It didn’t take much thinking to realize that I was already building it.

It was Day One.

This newsletter that you are reading right now.

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I started it in 2020, but was not consistent.

I wrote only a few articles yearly and peaked at around 2100 subscribers.

I treated it as an extension of my WhatsApp content and left it at that.

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This year I decided to publish one article weekly.

You can see the spurt of growth over the past 90 days.

I am on my way to double the number of subscribers that I started the year with.

Also, when I started writing the newsletter this year.

I wrote down three mini-projects that would help me grow my subscription rate fast.

• A Free Book Project

• A Project for Techies

• A Project for Small Business

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On 40 Hours: A Book For A Time Like This

I published the first book early this month.

The goal is to publish nine more before the year ends.

I also launched the book using the BOPA method and got over 700 new subscribers from the book launch.

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Once I saw the possibilities of launching that platform that I have been ignoring for years.

I was so excited and wanted to dive into building it.

I broke it down into three steps.

• Training and Onboarding Creators

• Build a Curation and Distribution Platform for their Content

• Build a System for Montiezing their Influence

These three steps will take a lot of work and it will take 2 - 3 years to build everything the way I envisioned it.

But it also need to be sustainable.

Dividing my focus means that it will take even longer.

Then I remembered the Roadmap format that I explained in the article about managing ideas.

Then I bottled my excitement.

I had no business working on that idea now until I launched and consistently executed the Mini-Projects that would drive consistent growth for this newsletter.

So I put the idea on a Roadmap and set an activation clause for it.

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So until this Newsletter hits 15,000 subscribers, the project will have to wait.

Also if I were to do a large-scale BOPA project, I have to do one on a small scale to grow this newsletter.

I needed to get the results that I would be promising others.

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Why Am I Sharing This?

After the article on Managing Ideas last week.

I got lots of feedback and questions.

I answered them all, but I felt the urge to go deeper into the topic of ideas.

I was seeking an entry point, and then I saw the comment below from Amarachi and everything clicked.

It’s a very long comment but I urge you to not skip it.

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The biggest challenge that she has is a lack of a central mission.

So she kept opening new channels for her new ideas.

So I will use the next section to answer her question and help not just her but the Millions of people out there having the same problem.

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On Mission and Distribution

No matter how fantastic your ideas are.

If you don’t distribute them properly, they will not go far.

The internet has given us the greatest distribution tools of all time.

Someone in another continent can read your content or even order your products from the comfort of their home.

There are two ways to distribute your ideas and products on the internet.

• Organic growth

• Paid growth

Paid growth involves running Ads and it is not the focus of this article so I will just skip to Organic growth

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The reason why you keep creating different social channels and websites for your ideas is that you don’t have a clear mission and roadmap.

Once you solve this, you will see everything fall into place.

Yes, there is that feeling that the content for one idea does not match the content for the second.

And there are cases where that is true,

But before we conclude on that, let me explain what building an Audience truly is.

Amarachi started creating content about entrepreneurs.

Then launched a new channel to talk about life after NYSC (National Youth Service Corps)

For my foreign audience, NYSC is a mandatory one-year program for Nigerian university graduates where they have to serve the country.

In her mind, these are two different missions.

But at the core, she is just trying to help people build a better life for themselves.

With the right approach, she could write about those different topics on the same platform and they will complement each other.

Consistently putting out content in her own channel would help her with the stamina and strcuture to excel in her crypto content role.

Consistency and discipline are like muscles, you can grow capacity through exercise.

In the gym, you start with the small weights and progress to the bigger ones with time.

Also if you are building a personal brand, you also need to understand what it entails.

A personal brand is simply what people expect from you - Seth Godin

It is not who you are, but what you promised that they will get when they engage with you.

You can make new promises and stop making the old ones if necessary.

But no one will ever accuse you of lying.

Even if you entirely port to a new thing, there are still members of your old audience who will appreciate the new thing and follow you.

In the words of Seth. if you suppress the new promises that you can make, you are a fraud, because you are willing to do something that doesn’t feel right.

As Humans, we evolve the more we grow and experience things.

The best thing that you can do for the world is to express that evolution through the things that you create.

When I started creating content online, my only focus was teaching people how to brand themselves online.

But over time I have written on more and more things.

Take this Newsletter as an example

I am serving creators, techies, and business owners from one platform.

I didn’t need to create different newsletters to do that.

I just developed a central mission and allowed it to express itself in many ways.

Here is my mission again

Everything that I would build from now to at least 2030 will find root in this mission.

At this early stage, I already have ideas of products to build.

But those ideas are not refined yet.

So through my content, I am refinind those ideas and also attracting potential users of those products.

If an idea (content) resonates with someone, they will most likely use a product built around that idea.

So if you have been meaning to start creating content online, start.

It is not just a way to make money or build a brand.

It is the best system for refining your ideas.

And like me, you can create a realistic roadmap that helps you achieve things that would drive and carry your Mission.

Focus is one of the most powerful forces of nature.

But at the same time, we have so many ideas tugging at our minds.

I am confident that the system in my previous articles and this one will help you create a Roadmap that will accommodate all your ideas.

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If you have not read the article on managing ideas.

Read it by clicking its preview below

The Ultimate Guide To Managing Your Ideas

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You can ask any questions that you have below.

I answer all questions.

If this article helped you, then kindly share it.

You will help a lot of people if you do.

Thank You.

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