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Layo is booked and busy's avatar

Thank you so much for this article sir. It seemed as if you were talking to me directly.

I learnt that building a brand over time is more profitable than jumping on the next available opportunity.

I also learnt that there’s no free money anywhere, there is work to be done.

I am currently creating content around “effective content marketing strategies for business owners”.

I am mostly active on Whatsapp and that’s the only platform where I post my content.

I’ll like to get more clarity on how to know what people’s problems are and the solutions they’ll actually pay money for.

I’m looking forward to your reply, thank you sir.

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Amarachukwu Awaeze's avatar

This piece is another banger.

I haven't recovered from the last piece. I am still implementing and working on what you shared

Then this one dropped

I read this like thrice. The third time, I got a notebook to jot down salient points and come up with possible actions to take.

I learned that not all distractions are bad. Every opportunity is good but not every opportunity is what I am looking for. Honestly I had to ask myself if I have an idea of the opportunity I wanted.

Truth is when you don't know the kind of opportunity you want, you will most likely accept any opportunity.

I also learned about the shiny object syndrome

From this edition, I had to think about the big Marketing brands and people I follow like Neil Patel, Seth Godin, etc

They all started as personal brands. Not just that, with every trend that we have witnessed, AI, Web Development, Tech skill bla bla, they have remained with their central message. Overtime, they have adapted to changing technologies to remain relevant but the core message remains the same.

I am creating content around Entrepreneurs, Blockchain and content marketing

I use substack (for stories of Entrepreneurs) Twitter, and LinkedIn. I am planning to add Tiktok because I want to start making videos.

You mentioned starting with one platform.

I think that's where it's one of the places I need clarity

Honestly I hope I am doing the right thing by using all the platforms I mentioned. It's actually the same content but repurposed in different ways.

For the video content, my plan is to turn my written content into videos.

Turn my blog posts on Blockchain into tweets and vice versa

The second place I need clarity is on Industry. This moment I am convinced that focusing on the Blockchain industry as a content marketer is highly beneficial for the long run. The next moment, I want to generalize and be for every industry.

I am sorry that this comment is long. The last issue I commented on touched me but this one touched me 🥲 and connected a lot of dots.

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