Lessons From Over 13 Million Naira Worth of Organic WhatsApp Sales

Designed to Sell

Ajulu

Feb 24, 2024

Hello friends, and welcome to Day One.

I will be sharing a lot of profitable resources this year.

Ensure you don’t miss any by subscribing to this newsletter.

It takes just a click

Sometime in 2019.

I created a crash course on financial intelligence for creatives.

It was the first time that I was selling something online.

I sold it to my WhatsApp community which I spent the previous nine months building.

The course was my response to Ponzi schemes, a rave in 2019.

It was a live training and I ran it in a closed WhatsApp group.

I charged #500 (Five Hundred Naira) for early birds and #1000 for late registrations.

Around 27 people registered to be a part of it.

It was a whole new experience for me.

Strangers on the Internet sent money to my bank account for an online class.

But I was not much surprised.

I have spent the months before that, teaching a lot of valuable things on my WhatsApp Status.

I had slowly become an Authority in their eyes so It was easier for them to trust me.

In this week’s Newsletter, I am going to share the little I know about Persuasion.

I hope that you can pick one or two things from it.

After that course,

I went on to sell more programs and courses and even my skills as a writer and a designer using WhatsApp.

All of these sales happened organically

So even if you don’t have money to run Ads yet, you will learn a lot from this episode.

My Selar Sales History(2020 - 2024): 100% Organic Sales Using WhatsApp

Ladder Of Persuasion

There are three basic steps to persuading anyone to buy something.

Every single intermediate and advanced persuasion principle also falls into these three steps:

The Foundation: Something that both you and the prospect believe in.
Real-Time Data: a data point that exists and can be easily proven.
Direction( Logic + Conviction): Your ability to get them to share your beliefs.

I will break down these three steps to the best of my ability.

The Foundation

Creating content is how you build a brand on the Internet.

I have learned from my journey as a content creator that not everyone will be part of your audience.

Even If I click a magic button that makes everyone online see this post.

Not all will read.

Another thing that I learned early was the power of content marketing.

The difference between content and content marketing is simple;

Content Marketing is creating the kind of content that drives demand for whatever it is you are selling - Ajulu

In the beginning, you might not have a product or service yet.

You just want people to follow you.

At that point, you are selling yourself.

Attention is the currency of the Internet and you want as many people as possible to invest their attention in you by giving you a follow.

This brings me to my favorite definition of marketing;

Marketing is the art of finding people who believe in what you believe in - Jack Butcher

There are people that you follow on social media.

You do so because the content that they put out resonates with you.

You need to have this in mind when building a brand.

Another thing that you need to understand is that arrogance is not a marketing strategy.

I have seen people talk down on their audience because they think they are wiser.

Mocking your audience never ends well.

Even if you see people making mistakes and you want to correct them,

Present your facts and defend them without demeaning your audience.

They need to agree with you without harboring any anger or disappointment.

People may forget what you said, but they will never forget how you made them feel.

Never forget that.

That’s that for the foundation.

Something about you that makes people see you as part of their tribe.

When you start running Ads, you will see something called “Lookalike Audiences”,

It is one of the ways you target people who fit into certain criteria.

Real-Time Data

There are several ways that you can source data to back your points.

But to me, the best data that you can use is testimonials.

You should be able to present people who have gotten amazing results from what you are trying to sell.

There are two ways that I position myself for this.

High-Quality Free Content
High-Quality Free Course.

My free content is so good that people give me several testimonies about it.

And this is where I will talk about the best way to view content creation.

See content creation as an avenue to share what you are learning and applying.

The more you study and apply, the better your content becomes.

Don’t study things just for the sake of creating content.

There would be lots of understanding gaps.

Knowledge is Information.

Understanding comes from applied information.

So see your content creation journey as a personal development Journey.

Learn things and take notes, then combine your notes with your added beliefs and results to create content.

That’s how you also give your content originality.

If you do this well, smart people will replicate that process and get similar results.

Then when they come back to testify.

Broadcast it.

Also, free course works wonders too.

Do you know that over 50% of my courses were first released for free?

The funny thing is that many people who need the course fail to take action when it is free.

After some days/weeks.

I take down the free version and add more insights based on the feedback and testimonies of those who took it.

And then re-release a paid version of the course and many people buy.

Testimonies paired with other persuasion tactics will go a long in helping you sell.

Direction ( Logic + Conviction)

You bought a lot of things this week.

And you did that for one reason or the other.

In sales, a reason is a conclusion that is based on data.

Persuasion is a war of conclusions - Grant Lannin

There is one thing that I have to mention about data at this stage.

More than one conclusion can be pulled from the data you present to people.

Let’s say you sell a special liquid used to shine cars.

And you gave some people samples to test so that you can get testimonial videos from them.

And it worked, they used the liquid and their cars looked better.

Do you know that you can share that testimonial video and someone will conclude that it won’t work for them?

Simply because they have a white car and the car you used in the testimonial was black.

They will just conclude that the liquid only works for black cars.

It is not enough to talk about what you are selling.

You need to figure out all the reasons why people might not buy and counter it ahead of time.

Only a few people would reach out to enquire if the special liquid works for different colors of cars.

Other things are also at play here;

Your Enthusiasm: If you are not excited about the potential benefits of the product for the buyer, they may not believe it is effective.
Excuses: You need to be ready to counter excuses
Reasons: People would believe that your product is not for them without giving it a proper review.

Let me expand more on the last two.

Excuses and Reasons

Let's assume that you are selling access to a five-day BootCamp.

The plan is to get on a Zoom Call by 5 pm daily with participants and teach them about a particular topic.

Someone might just give an excuse that the format does not work for them.

And when you ask why, they won’t give a clear answer.

The way to solve this is to give them a hypothetical answer.

“If this class was in-person, would you sign up for it ?”

The purpose of this is not to force them to buy.

The last thing you want is to argue with a prospect.

By asking questions, you will ensure that anything going wrong is less likely from your end.

As for reasons.

Some who need the Bootcamp might tell you that they are still at work by that time.

People who have reasons always offer it without you asking them.

But you will need to mine for what I call tier-two problems.

Most times when people give a reason why they can’t do something.

They don’t give the real reason.

The person saying they have an engagement by that time probably doesn’t have the complete money to pay.

Ask them

What If I give you a recording you can watch anytime, would you still subscribe to the program?

They will either agree and pay, or give you another reason( the real reason most times).

It is left to you to give them a discount or any other reassurance that they might need.

But you need to understand something.

Most of this conversation would never happen.

So you need to sit down and ask yourself.

What would make people not buy my product/service?

And let your offer quench all those objections.

Also, don’t fail to highlight this in your marketing message.

Buyers Remorse

Buyer remorse happens when someone feels they didn’t make the right choice with your product/service.

Reducing buyer's remorse is crucial for maintaining customer satisfaction and loyalty.

Create things that give them the best experience with your product.

Here are several strategies you can implement:

Transparency

Provide comprehensive information about what you are offering.

In my marketing copies, I also give reasons not to buy.

I don’t make you feel like only buying my course or service works Magic.

You have to do your part or you won’t see results.

This helps people make informed decisions, reducing the likelihood of regret.

Personalization

For some critical courses that I am not sure people need.

I first talk about the problem and run surveys to get what people are struggling with.

Then I study those problems and categorize them.

I use those categories as course modules.

The next step is to write a marketing copy for the course that highlights the things I intend to teach.

I promote the copy on my WhatsApp status and tell people to pre-order the course.

Once I have money from the first batch sitting in my account,

I start creating the course.

The same principle even applies to physical products.

Get people to preorder before launching a new product line.

If not, you will create courses or source products that no one or very few people buy.

Don’t make that mistake.

Support

You need to provide people with ongoing support after they buy from you.

It can be as easy as housing them in a WhatsApp group where you address any other challenges that they may face.

You can also give them unexpected bonuses and even discounts.

Sometimes when launching new programs,

I give a special discount to anyone who bought my previous program and may be interested in the new one.

That about rounds it up.

Selling anything online requires a lot of intentionality.

No one comes on WhatsApp or Instagram looking for products to buy.

They come for content and community.

Give them that in large doses

And they will buy from you

Offers From Me

I condensed all my lessons on making money organically on WhatsApp into a guide.

It works if you are selling a product or service

You can get the guide at a 30% discount, by using the Coupon “ PERSUADE”

You can read about the course with the link below

Only buy it if it fits what you need.

There are only five coupons available

Check it Out: WhatApp Domination

Lets Talk

What’s your major takeaway from this article?

And what will you do differently with your brand moving forward?

Also, ask any questions that you may have.

Click the button below to comment.