This is a great piece I must say, I used to think learning everything will bring .ore money but I later realized it's how you position yourself and sell your skills that actually brings more money.
Personally I also think why people fail to make money from their skills is because their mentors only taught them the art of business and left out the business of art.
My Question is, I'm a Hair therapist I proffer solutions to Natural hair queens and relaxed hair queens and mostly the way I earn is through consultation or Hair challenge but my question is how do I package the hair consultation to make it look professional
This should be the fourth time I am reading this piece; it blessed me so much that I really wanted to know how to structure my question.
Since I finished service last year, my plan was to earn nothing less than 3 million naira monthly to pursue my masters abroad, and I felt I could do that through social media marketing and forex trading. But one year down the line, I neither have the adequate funds and skill to trade confidently nor do I have a job in the social media marketing space.
These have just been my major worries. I have had little success here and there on Upwork and Fiverr but it hasn't brought any major fulfilment.
I started a group recently where I do a lot of financial literacy teaching to help young adults develop solid confidence with their money. I have even been invited to speak online by an international host, but still, I feel like I haven't gotten anywhere majorly because my goal of being a competent trader and a social media marketer hasn't brought anything to me yet.
I must say this is educative and interesting but then I have a question, I sell already made Footwears and as a student I get my stock from suppliers that agreed to give me at a wholesale price while I resell by adding my gain. My question is apart from running ads with your school TV and telling anybody who cares to listen that you sell footwears what other way should I grow my brand while in school.
"Before you jump on a new business that looks more lucrative. Ask the people winning big how long it took them to get there. You will find out that the timeline took months and years. You can’t wake up and win big in any sector overnight. It takes time and effort" and this "...The best way is to start by replicating the work of the masters. Find the top people in your field and follow them religiously."
The above has really helped my feeling like I am not good enough. It has helped bring to my remembrance that "Rome wasn't built in a day", and that I should celebrate my little wins - just like my "Dad", Sire Daniel Afiakurue has taught me. He taught me to appreciate myself even if my wins are little or not too visible, and to "let it go down that I have tried" when I don't seem to win at all.
Also, this piece has really encouraged me to continue to replicate the works of my masters, and to also get connected to those are are better than me in my field.
Thank you so much for this insightful piece especially the part about learning the art of the business.
I have a question.
I currently work in the Product description team for a company and to my surprise, I am actually very good at this.
The thing is, I want to apply for Product description roles in other companies and maybe on Upwork but I signed an NDA with this company I'm working for and can't use what I have already written as samples.
I know I am to write my own sample and all but I don't know how to create a content brief and it's really holding me back.
Awesome piece, I made the very huge mistake of not building brand while learning or working at EEDC. Now most of the milestones achieved are old news. Do I still post about them or talk about them online or do I forget the whole thing just like that?
Currently running an agency that does digital marketing, how do I share what am doing without breaching confidentiality?
Thank you so much for this,very in insightful..so my question for consultation is,how can I start earning as a new bee in data analysis, I'm still upscaling myself, but have not yet learnt all the tools needed,so how can I earn with the much I know now.thank you
Boss Ajulu. Thank you for this. This is insightful. I want to ask, how do i remain consistent even with the stress of my academic work? And how can I earn in foreign currency as a Brand Storyteller?
transitioned from brand identity design(logo design mostly) to content marketing.
(I became an official brand strategist last year July, but I've gathered a lot of skill before I decided to position as it)
I'm mostly on building brand image, perception and Positioning...which is still a factor to drive brand growth (this time I deal with Brand Perception and Brand Image)
It's more like the first person that shapes a brand into what the customers should think and feel about it, before meeting the designer and the marketer.
But from July till now, I haven't found ways to hit higher target clients sir.
Thank you Sir for this insightful piece you shared, honestly I have come to understand that is not learning many skills that matters but been able to detect the skill that's highly needed and be good in it pays most.
These are all a stamp to everything I've been brooding upon this season. Thank you Ajulu for this piece. I'm hoping to come back to you newsletter someday with tremendous news and testimony.
Currently, I'm a Graphic/Brand identity designer, photographer and social media manager for a foreign brand, Mojisons limited that deals with sales and export of heavy Trucks and machinery to everywhere around the world. But I want to start earning in dollars through my design brand. Reading your newsletter has kind of spurred me on to the right next step. Thanks for impacting me via this letter.
This is a great piece I must say, I used to think learning everything will bring .ore money but I later realized it's how you position yourself and sell your skills that actually brings more money.
Personally I also think why people fail to make money from their skills is because their mentors only taught them the art of business and left out the business of art.
How do we differentie such mentors
You are right.
The best mentors are those who doesn't just teach you a skill, but how to make money from that skill.
The best way to discover such mentors is through their content.
Scanning their Youtube channel or blog will help you discover if they create content on earning from that skill
Thank you for Sharing this insightful piece
My Question is, I'm a Hair therapist I proffer solutions to Natural hair queens and relaxed hair queens and mostly the way I earn is through consultation or Hair challenge but my question is how do I package the hair consultation to make it look professional
It's from the kind of content that you put out a the imagery you use.
Your Bio, profile picture and Brand name should be on point.
You also have to study the content of those who have achieved what you want to achieve and adapt accordingly
Good day, Sir Ajulu!
This should be the fourth time I am reading this piece; it blessed me so much that I really wanted to know how to structure my question.
Since I finished service last year, my plan was to earn nothing less than 3 million naira monthly to pursue my masters abroad, and I felt I could do that through social media marketing and forex trading. But one year down the line, I neither have the adequate funds and skill to trade confidently nor do I have a job in the social media marketing space.
These have just been my major worries. I have had little success here and there on Upwork and Fiverr but it hasn't brought any major fulfilment.
I started a group recently where I do a lot of financial literacy teaching to help young adults develop solid confidence with their money. I have even been invited to speak online by an international host, but still, I feel like I haven't gotten anywhere majorly because my goal of being a competent trader and a social media marketer hasn't brought anything to me yet.
Please, what can I do?
First of all, I believe that you are dividing your attention.
Social media marketing and Forex are too time intensive endeavours.
Juggling them would affect you ability to excel in one.
You need to determine the one that is the most important to you and run with it until you get significant results.
I must say this is educative and interesting but then I have a question, I sell already made Footwears and as a student I get my stock from suppliers that agreed to give me at a wholesale price while I resell by adding my gain. My question is apart from running ads with your school TV and telling anybody who cares to listen that you sell footwears what other way should I grow my brand while in school.
Start a lifestyle brand on social media that focuses on Fashion.
Research what lifestyle content people love the most that intersects with your interests.
Grow a channel and scale it with Ads too.
You will go global
Thank you very much for this beautiful piece. I'm currently learning photography and I'll need all the pointers I you can give. Thanks again 😊
What kind of pictures are your focus as a photographer
Weddings, portraits and concerts
Great consultation in a form of an article (as always) Sir. Ajulu. in summary, learn/Build, Sell and Sell higher.
Thanks for reading and sharing your thoughts.
A key takeaway for me is "No one invests time and resources in you if you are inconsistent".
And as much as I have started putting myself "out there" like everybody says, this post has helped me understand better why it's important.
Yes, your actions determine what help you get.
What really got me include this
"Before you jump on a new business that looks more lucrative. Ask the people winning big how long it took them to get there. You will find out that the timeline took months and years. You can’t wake up and win big in any sector overnight. It takes time and effort" and this "...The best way is to start by replicating the work of the masters. Find the top people in your field and follow them religiously."
The above has really helped my feeling like I am not good enough. It has helped bring to my remembrance that "Rome wasn't built in a day", and that I should celebrate my little wins - just like my "Dad", Sire Daniel Afiakurue has taught me. He taught me to appreciate myself even if my wins are little or not too visible, and to "let it go down that I have tried" when I don't seem to win at all.
Also, this piece has really encouraged me to continue to replicate the works of my masters, and to also get connected to those are are better than me in my field.
Good day Abraham
I am so glad that the article helped you.
Keep building
Thank you a lot for this newsletter.
It gave me a very clear pointer.
My question though is this:
I am learning email copywriting.
I didn't want to wait for any client before I built an email list so I created a newsletter for myself to share my journey.
And I chose to build my personal brand on X/twitter
The only issue I have is how to grow on the platform.
Please any pointers ?
There are guides that teach you how to grow on Twitter.
Twitter Basics by Hypefury is a great start.
DM me on WhatsApp to get a copy
Thank you so much for this insightful piece especially the part about learning the art of the business.
I have a question.
I currently work in the Product description team for a company and to my surprise, I am actually very good at this.
The thing is, I want to apply for Product description roles in other companies and maybe on Upwork but I signed an NDA with this company I'm working for and can't use what I have already written as samples.
I know I am to write my own sample and all but I don't know how to create a content brief and it's really holding me back.
What do you advise I do?
There is a platform called Fake Clients where designers can get briefs that they can design with.
Do a search and see if you can find such platform.
If you can can't there aren't
You have two options
Use ChatGPT/Bard to generate briefs
Or Learn how to create Content briefs
Thank you so much for this.
I'll try it out.
Dropping in to let you know that I used the ChatGPT prompt and I got briefs I can work with.
Thank you so much for this idea.
The funny thing is that I had this idea a few times but I didn't know how to go about it and I don't know why.
I guess I just needed someone to say it for me to finally act on it.
I also had the idea to see if I can coin content briefs from Upwork job description since it's one of the platforms I want to sell my skill.
Do you think it's a good idea?
So glad that CHATGPT is working for you.
What do you mean by coining content briefs from Upwork JD
Kindly shed more light let me fully understand what you mean
You are welcome.
Try it out and give me feedback
I will.
Thank you once again 😊
Awesome piece, I made the very huge mistake of not building brand while learning or working at EEDC. Now most of the milestones achieved are old news. Do I still post about them or talk about them online or do I forget the whole thing just like that?
Currently running an agency that does digital marketing, how do I share what am doing without breaching confidentiality?
Since you have ported to an agency.
Focus more on that.
As for the agency, the key to succeeding is focusing on a niche.
So lets say that you are agency that helps small businesses run Ads.
Do an in depth research to discover the biggest issue that small business face and start creating content around it.
You can now make promotional posts of brands that you have worked with.
You don't need to make their monetary figures public.
You can use things like " I help x brand grow their sales by 150%"
Do you get what I am saying ?
Thank you so much for this,very in insightful..so my question for consultation is,how can I start earning as a new bee in data analysis, I'm still upscaling myself, but have not yet learnt all the tools needed,so how can I earn with the much I know now.thank you
Data Analysis has many tools and approaches.
The key to success is to focus more on industuries than the tools or approaches
For example you can create a channel dedicated to analysing football data ( Tifo does this well)
Find the biggest stories in that niche and find a way to back it with data.
I also need more info to help you
What have you learnt so far in your. Data Analytics journey ?
I have learnt excel,power bi and currently learning sql
Boss Ajulu. Thank you for this. This is insightful. I want to ask, how do i remain consistent even with the stress of my academic work? And how can I earn in foreign currency as a Brand Storyteller?
What course are you studying ?
Apart from schooling and Brand Storytelling, is there any other thing that you are involved in ?
Thank you souch for this post, it's absolutely insightful.
You said you could consult via the comments section..my question is
How do earn more from Brand Strategy?
How long have you been learning it ?
What aspect of strategy are you focusing more on ?
Is it content strategy, growth strategy etc
transitioned from brand identity design(logo design mostly) to content marketing.
(I became an official brand strategist last year July, but I've gathered a lot of skill before I decided to position as it)
I'm mostly on building brand image, perception and Positioning...which is still a factor to drive brand growth (this time I deal with Brand Perception and Brand Image)
It's more like the first person that shapes a brand into what the customers should think and feel about it, before meeting the designer and the marketer.
But from July till now, I haven't found ways to hit higher target clients sir.
So now, are you focusing more on creating content that builds Brand perception ?
If I got the question right sir;
It's part of my services.
I create your Brand strategy and if you want the execution I do it for you.
That is; if a footwear brand approaches me, let's say they want to launch;
1: I conduct a brand audit to find out their problems
2: I help them clarify and build their strategy so they can market properly, with these below
• Brand vision, mission, purpose, values, culture.
• Brand personality, The Brand Big idea, Brand voice, tone, colour.
3: Then I help them create their brand visuals if need be(logo, flyer, colour, fonts etc)
4: Then, I help them Activate, launch or Market: this is where I convert all the deliverables into reality: it includes
Content marketing, social Media Management, Copy writing etc.
I'm not focusing on creating content that builds perception, I'm mostly focusing on building the Brand and Executing the Brand sir.
Thank you Sir for this insightful piece you shared, honestly I have come to understand that is not learning many skills that matters but been able to detect the skill that's highly needed and be good in it pays most.
Wow! 😯😮🏆❤️
These are all a stamp to everything I've been brooding upon this season. Thank you Ajulu for this piece. I'm hoping to come back to you newsletter someday with tremendous news and testimony.
Currently, I'm a Graphic/Brand identity designer, photographer and social media manager for a foreign brand, Mojisons limited that deals with sales and export of heavy Trucks and machinery to everywhere around the world. But I want to start earning in dollars through my design brand. Reading your newsletter has kind of spurred me on to the right next step. Thanks for impacting me via this letter.